StageIt
Transforming SMEs into successful experience stagers
The goal of StageIt was to develop knowledge about how SMEs can take advantage of experience staging as a means to improve their competitiveness and put this knowledge into practice in three SMEs. The point of departure was the recognition that technological innovation alone does not necessarily ensure market acceptance. Instead, competitive environments require innovation that goes beyond technology to provide less tangible, but potentially more valuable, experiential benefits.
Funded by
Marie Curie Industry-Academia Partnerships and Pathways Program (IAPP)
Publications
Reports:
Articles:
Revisiting service quality through the lens of experience-centric services (Beltagui, A. and Candi, M., 2018, International Journal of Operations & Production Management)
Design in the experience economy: Using emotional design for service innovation (Beltagui, A., Candi, M. and Riedel, J.C., 2012, in “Interdisciplinary approaches to product design, innovation, & branding in international marketing”)
Setting the stage for service experience: design strategies for functional services (Beltagui, A., Candi, M. and Riedel, J.C., 2016, Journal of Service Management)
Measuring the deliverable and impressible dimensions of service experience (Beltagui, A., Darler, W. and Candi, M., 2015, Creativity and Innovation Management)
Overcoming the monetization challenge in freemium online games (Beltagui, A., Schmidt, T., Candi, M. and Roberts, D.L., 2019, Industrial Management & Data Systems.)
Articulating the service concept in professional service firms (Beltagui, A., Sigurdsson, K., Candi, M. and Riedel, J.C., 2017, Journal of service management)
Designing Services that Sing and Dance (Candi, M. and Beltagui, A., 2016, “Design thinking: new product development essentials from the PDMA”)
Innovation through experience staging: Motives and outcomes (Candi, M., Beltagui, A. and Riedel, J.C., 2013, Journal of Product Innovation Management)