Social Media in Innovation
As social media took the world by a storm the question of how social media could be used effectively in innovation was addressed.
Publications
Videos:
Articles:
Social strategy to gain knowledge for innovation (Candi, M., Roberts, D.L., Marion, T. and Barczak, G., 2018, British Journal of Management)
Leveraging social network sites in new product development: Opportunity or hype? (Roberts, D.L. and Candi, M., 2014, Journal of Product Innovation Management)
Leveraging social network sites for new product launch (Roberts, D.L., Candi, M. and Hughes, M., 2017, Industrial Management & Data Systems)
Customizing your social strategy to the platform (Marion, T.J., Roberts, D.L., Candi, M. and Barczak, G., 2016, MIT Sloan Management Review)