Design Effectiveness
Emphasizing design, and including designers in new product development teams, contributes to new product success. Likewise, involving designers in developing web sites and corporate visual identity helps to improve firm image. Together, this translates to better firm performance. These are the main findings of research conducted in a large sample of Dutch firms from both manufacturing and service sectors.
Funded by
BNO (Beroepsorganisatie Nederlandse Ontwerpers)
Dutch Ministry of Economic Affairs
Pictoright
Publications
Videos:
Reports:
Articles:
Benefits of customer codevelopment of new products: The moderating effects of utilitarian and hedonic radicalness (Candi, M., van den Ende, J. and Gemser, G., 2016, Journal of Product Innovation Management)
Organizing innovation projects under technological turbulence (Candi, M., van den Ende, J. and Gemser, G., 2013, Technovation)
How design can improve firm performance (Gemser, G., Candi, M. and van den Ende, J., 2011, Design Management Review)