BlackBox
The Relationship between Aesthetic Design and Innovation Performance – Opening the Black Box of Aesthetic Design
Research suggests that including aesthetic design as an element of innovation contributes to performance. However, aesthetic design remains something of a “black box” since aesthetic design emphasis, aesthetic design capabilities and aesthetic design outcomes have primarily been examined singly. This gap was addressed by examining how each of these three aspects of aesthetic design influences performance.
Funded by
Icelandic Research Fund (Rannís)
Publications
Videos:
Articles:
An agenda for research on the relationships between industrial design and performance (Candi, M. and Gemser, G., 2010, International journal of design)
Contributions of design emphasis, design resources and design excellence to market performance in technology-based service innovation (Candi, M., 2016, Technovation)
The influence of experiential augmentation on product evaluation (Creusen, M.E., Gemser, G. and Candi, M., 2018, European Journal of Marketing)